Revenue by business model
Does how a business charges predict how much it earns?
Published . Figures recomputed on every request.
Across 80 businesses with a current revenue figure, the median SaaS business takes $14.5k and the median subscription app business $11.7k — 1.2× the difference.
Monthly revenue by business model
The middle half of each group runs between the 25th and 75th percentile. Medians, not averages: at this sample size a single large outlier moves an average somewhere no business in the group actually sits.
| Business model | Businesses | Median / month | Middle half |
|---|---|---|---|
| SaaS | 56 | $14.5k | $8.2k–$23.5k |
| Subscription app | 22 | $11.7k | $8.4k–$19.1k |
How this was counted
- 80 of 81 published businesses carry a current revenue figure. The rest are left out rather than estimated.
- Revenue counts when it is a current figure in US dollars on a monthly or annual rate. Annual figures are divided by twelve; lifetime totals are excluded rather than guessed at, because a cumulative number and a monthly one do not belong in the same column.
- A business that charges two ways is counted under both models, so the group sizes add up to more than the cohort.
- 63 of the revenue figures were read from a payment platform’s own dashboard. The rest come from a public source recorded on the profile.
- 2 groups are left out for having fewer than 5 businesses. A median over three companies is an anecdote.
- Most recent measurement behind any figure here: 1 Sept 2026. Each profile carries the date and source for its own number.
What this sample is, and is not
86% of the businesses here were built by a single founder. These are small, mostly bootstrapped software businesses that chose to show their numbers, not a sample of the software market. Read it as what independent founders in this bracket actually earn — not as what a business model is worth in general.
Businesses that publish their numbers skew towards those happy with them, so treat every figure here as the favourable end of its kind. How figures work.