Growth Channels

A growth channel is where a business found its customers: search, a community, an app store, paid ads, or building in public. Each startup lists up to five, in no particular order.

Channels come from what the founder says, so they describe what worked for that business rather than what is generally advised. Nothing here is ranked, and a channel appearing often is not evidence it will work again.

Every figure on a profile carries its source, its date and a label saying whether anyone stands behind it. How figures work.